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Denza - Shenzhen BYD Daimler New Technology Co., Ltd.



About Denza

Shenzhen BYD Daimler New Technology Co., Ltd., trading as Denza, is an automobile manufacturing company headquartered in Shenzhen, China, specialising in luxury electric cars and an equally owned joint venture between BYD and Daimler AG. Founded in May 2010, as of late 2014 the company produces a single model with an all-electric range of up to 300 km (190 mi). The car was initially put on sale in selected Chinese cities only.

On 1 March 2010, BYD Auto and Daimler AG signed a memorandum of understanding for the joint development of electric vehicles. That initial link-up led to the creation of a new, equal-ownership legal entity, Shenzhen BYD Daimler New Technology Co., Ltd., which was formally established on 27 May 2010 and received a business license from the Chinese state in March 2011. Its brand name, Denza, debuted in March 2012, and a new energy vehicle (NEV) concept car was first shown in April 2012 at the Auto China motor show in Beijing. It was expected that this product would be offered as a luxury car.

While its initial product was set to be launched in Beijing, Shanghai, and Shenzhen in September 2014, in June of that year the launch date was pushed back to late 2014, and the car debuted in December of that year.

Initially, a single, eponymous model called the Denza 500 was on offer. Recently, an SUV concept, called Denza X, was officially revealed at the Guangzhou Auto Show in November 2019.

DENZA Logo is comprised of a central water-drop supported by two hands.

The blue drop represents the technology and the future, reflecting DENZA to pursue a pure and natural environmental vision. The two hands represent the mutual support of our joint venture partners, aiming at protecting the environment and nature, devoting to new-energy vehicle industry as well as fulfilling the duty of environment protection.

Core Value

The future will be better, because we never stop improving every day from now on. Just like DENZA, dedicates itself to promoting the development of new-energy vehicles’ technology and strives to guide the industry within every step. The future of new-energy vehicles is clear to see. With credibility, harmony, excellence as our core value, DENZA combines the technology, craft, design and other sources of both BYD and Daimler. DENZA insights deeply into China's national conditions and the development trend of new-energy vehicles around the world, forms unique brand core value, which takes creating beautiful nature and human life as its duty, considers producing excellent products as its mission and regards keeping making progress as its guarantee.

High Standard Comes from “Engineered with Daimler Group”

There are standards for being a man and doing things.

Bear the destination in your mind when starting off and never compromise.

DENZA receives profound influence from Daimler Group which has car manufacturing experience and technology for over a hundred years.

By virtue of inheritance, DENZA has a lot in common with Daimler, such as strict safety control technology, meticulous design style, industry-leading manufacturing and supplier systems.

DENZA 500, with customer needs in the heart and making the best BEV in China as its aim, is committed to offer customers the highest standard of driving experience.